Top 5 Social Networking Apps Performance in Mexico Q4 2022

During the fourth quarter of 2022, the top five social networking apps in Mexico demonstrated varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends:

WhatsApp Messenger maintained a strong presence with weekly downloads fluctuating between 383K and 532K. The highest download rate was observed in the week of December 26, reaching approximately 529K. The app also showcased stable weekly active users, hovering around 68M to 68.2M throughout the quarter.

Facebook exhibited consistent weekly downloads ranging from 392K to 480K, peaking in the final week of December. Weekly revenue for Facebook saw a gradual increase, starting at around $37K in late September and growing to nearly $46K by mid-December. Active users remained robust, with figures consistently above 83M.

Messenger experienced moderate weekly downloads, fluctuating between 289K and 344K. Revenue trends showed a steady rise, beginning at around $114 and reaching up to $205 by the end of December. Active users saw a slight decrease from 27.5M to 26.3M over the quarter.

Telegram Messenger had weekly downloads ranging from approximately 171K to 214K, with the highest downloads in the last week of December. Revenue for Telegram Messenger increased significantly, starting at around $1.2K and peaking at $3.7K by the end of the quarter. Active users remained relatively stable, fluctuating between 3.1M and 3.2M.

BeReal: Photos & Friends Daily saw a decline in weekly downloads, starting at around 87K at the beginning of the quarter and dropping to approximately 36K by the end. Active users, however, showed an upward trend, increasing from 260K to 310K over the same period.

These insights, derived from Sensor Tower data, highlight the dynamic nature of user engagement and app performance in Mexico's social networking landscape during the last quarter of 2022. For more detailed insights, visit Sensor Tower.